The NRA is going “Green” The National Rifle Association (hereafter “NRA”) is finally producing the shotgun lesson plans as a download. The NRA Shotgun Lesson Plan joins the NRA Pistol Instructor Lesson plan as a digital product. This means less waste in paper, saving trees, and finally taking advantage of technology. We discovered this when …
Cut Back on Advertising When an Instructor decides he is going to cut back on advertising to save money, they might as well stop their watch to save time. Years ago, the Campbell Soup Company advertised it had twenty-one varieties of soup to choose from. They received complaints, yearly, there were not twenty-one soups to …
Promotion Promotion is the key element for the local firearm instructor. As a firearm instructor, you are always promoting your business. The firearm instructor is a locally owned and operated business. Sure, there are a few well known facilities where folks will travel hundreds of miles to attend a class, but these are far and …
